Sales Marketing Officer

JOB VACANCY: SALES & MARKETING OFFICER

A leading optical and eye-care service provider in Ghana is seeking a smart, proactive and results-oriented Sales & Marketing Officer to support its business growth, customer acquisition and brand development initiatives.

Role Summary

The Sales & Marketing Officer will be responsible for identifying sales opportunities, generating leads, supporting marketing campaigns and developing relationships with corporate and individual clients.

The successful candidate must be a self-starter with strong analytical, communication and relationship-building skills. The role requires someone who can take initiative, convert opportunities into measurable business results and work effectively with limited supervision.

Key Responsibilities

• Identify and pursue new sales and business development opportunities.
• Generate, qualify and follow up on leads from individuals, businesses and corporate institutions.
• Support the development and execution of sales and marketing campaigns.
• Build and maintain relationships with corporate clients, insurance companies, schools, associations and other potential partners.
• Prepare proposals, presentations, quotations and client correspondence.
• Conduct market research and monitor customer needs, competitors and industry trends.
• Support digital marketing, promotional activities, activations and corporate eye-screening programmes.
• Track sales activities, customer enquiries, referrals and campaign performance.
• Prepare weekly and monthly sales and marketing performance reports.
• Collaborate with branch teams to improve customer acquisition, conversion, retention and revenue performance.
• Maintain accurate customer and prospect information using approved CRM and reporting tools.
• Perform other sales, marketing and business development duties assigned by management.

Qualifications and Experience

• Bachelor’s degree or HND in Marketing, Business Administration, Sales, Communications or a related field.
• A minimum of two years’ relevant experience in sales, marketing, business development or B2B relationship management.
• Demonstrable experience in lead generation, client engagement and sales follow-up.
• Experience within healthcare, optical services, insurance, retail or a service-based organisation will be an advantage.
• Working knowledge of Microsoft Office, particularly Excel, PowerPoint and Word.
• Familiarity with digital marketing, CRM platforms and social media analytics will be an advantage.

Required Skills and Competencies

• Highly proactive and able to initiate ideas and business opportunities.
• Strong analytical and problem-solving abilities.
• Smart, confident and commercially minded.
• Excellent communication, presentation and negotiation skills.
• Strong interpersonal and relationship-management skills.
• Target-driven, organised and attentive to detail.
• Ability to prepare clear reports and interpret basic sales data.
• Ability to manage multiple assignments and meet deadlines.
• High level of professionalism, integrity and accountability.
• Willingness to undertake field visits and engage prospective clients.

What We Offer

• A professional and growth-oriented working environment.
• Practical exposure to sales, marketing and business development.
• Opportunities for continuous learning and career development.
• The opportunity to contribute to a respected optical and eye-care brand.

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