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Key Account Manager (FMCG)

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Job Details

Sales Plan/ Strategy:

  • Develop and implement strategy in line with company objectives
  • Plan and execute weekly business plans
  • Manage quarterly operations planning two months in advance
  • Plan in-store marketing and advertising campaigns
  • Collaborate with Product Marketing to support partner-driven events
  • Gather and analyse competitor pricing, promotions, and product placement
  • Identify high-risk products and monitor corrective action plans

Creative Business Development:
  • Develop a unique way to grow the business with your customers
  • Provide solutions to management when faced with challenges
  • Liaise with corporate contacts, build and develop relationships
  • Assist with the preparation of contractual agreements and ensure that these are fully adhered to
  • Grow the business and create new opportunities within target customer groups
  • Keep up to date with recent market and industry trends, competitors, and leading customer strategies

Accurate Forecasting:
  • Ensure enough quantity of right stock to avoid LTI (Long-Term Inventory)
  • Monitor and ensure forecasting is in line with sales planning
  • Continuously improving forecasting techniques, methods, and approach to ensure they are aligned to company objectives
  • Calculate weekly sell-out forecast to account & model level based on data analysis, company MS/MP requirements, and cooperative planning between Key Account Management (KAM), Account Planner, and Account Buyer
  • Calculate and continuously adjust weekly sell-in requirements to meet required Sell-Out Forecast and WOS (Weeks of Supply) levels
  • M+3 CPFR (Collaborative Planning, Forecasting, and Replenishment)

Inventory:
  • Work closely with APM/DP and inbound departments on stock availability and requirements
  • Work closely with outbound departments, in order to give feedback to Account Planner & KAM for Sell In delivery schedule/dates
  • Give regular feedback to Account Planner and KAM on stock availability (qty/ETA) and possible stock outs or delays
  • Monitor & analyse weekly SOH to account & model level
  • Monitor & analyse weekly sell out results to account & model level
  • Be informed of customer & company promotional calendar to be used in sell out forecast process

Budget Controls:
  • Ensure delivery of return on investment and building of brand sustainability
  • To ensure account meets its income targets as per set budget
  • To effectively solve problems and manage risk to ensure achievement of targets

Pricing:
  • Negotiate pricing that would drive sales with Product Managers
  • Keep abreast of market developments and competitors’ product pricing and activities and make recommendations

Strong Customer Relationships:
  • Managing the relationship between your company and the customer is a big responsibility.
  • Handle accounts and build relationships
  • Visit customers to maintain strong relationships
  • Treat your customers as partners and challenge them to grow their business with your brands

  Reports:
  • Provide sales reports and analysis as required
  • To prepare presentations, proposals, plans, contact reports as necessary
  • Analyze and report on results and effectiveness of promotions

Travel Requirements:
  • Will be required to travel to customers
  • Office 20% External 80% of the working week
  • Minimum of three night away from home per month
About the Company
Execustaff South Africa (Pty) Ltd

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