This is an exciting opportunity for a results-oriented professional with a strong background in FMCG sales, trade marketing, commercial operations, and distributor management. The successful candidate will play a key role in strengthening market presence, expanding sales channels, and supporting strategic commercial initiatives that drive sustainable business growth.

Key Responsibilities

• Drive sales growth and outlet expansion across the Coast Region by supporting the execution of the company's commercial strategy.
• Build and maintain strong relationships with distributors, wholesalers, retailers, hospitality partners, and other key stakeholders.
• Plan and execute trade marketing activities, including promotions, merchandising, brand activations, exhibitions, and events.
• Monitor sales performance, market trends, competitor activities, pricing, and customer feedback to identify new commercial opportunities.
• Support the growth of strategic business channels, including retail outlets, hospitality accounts, and the factory shop.
• Enhance retail execution standards and customer experience while implementing initiatives that improve sales performance.
• Coordinate regional commercial operations and provide regular reports on key performance indicators, market intelligence, and sales activities.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Sales, or a related field.
• 3–5 years of experience in Sales, Trade Marketing, Commercial Coordination, or FMCG Operations.
• Experience working with distributors, wholesalers, retail outlets, or hospitality channels is an added advantage.
• Strong understanding of the Coast market and regional commercial dynamics.
• Experience within an FMCG or manufacturing environment is highly preferred.

Position Details

• Location: Coast Region
• Salary: Ksh. 80,000 – 100,000