Area Sales Manager: Wholesale

Area Sales Manager Wholesale Jobs in Lusaka Coca-Cola Beverages Zambia (CCBZ), a leading bottling partner in Africa and part of the Coca-Cola Beverages Africa (CCBA) group, is seeking a highly motivated and skilled professional for the role of Area Sales Manager:

• Wholesale.
• This opportunity is based in Lusaka, Zambia, and is ideal for candidates looking to advance their career in sales management within the fast-moving consumer goods (FMCG) sector.

About Coca-Cola Beverages Zambia CCBA is the eighth largest Coca-Cola bottling partner globally by revenue and the largest on the African continent, responsible for over 40% of Coca-Cola products sold in Africa by volume.

With a workforce of more than 18,000 employees, CCBA serves over 735,000 customers across 14 countries, including key markets such as South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, and others.

Role Overview:

Area Sales Manager Wholesale Jobs in Lusaka The primary objective of the Area Sales Manager:

• Wholesale is to drive revenue growth and ensure operational excellence across the wholesale sales channel.

This role demands strategic sales planning, effective execution, and strong collaboration with wholesale customers and internal teams to achieve business objectives and maintain high standards of product quality and customer service.

Key Responsibilities Develop and implement strategic sales plans to achieve revenue growth in partnership with wholesale customers. Ensure strict adherence to trading terms, agreements, and the Look of Success (LOS) execution guidelines.

Manage operational efficiency by optimizing distribution processes, including truck Turn-Around-Time (TAT) and product flow. Maintain product quality by overseeing stock management practices and ensuring compliance with trading standards.

Foster strong relationships with customers to support business growth and promote effective in-store execution and promotional activities. Collaborate with cross-functional teams to align efforts with the wholesale strategy and enhance overall performance.

Performance Indicators Revenue growth Margin growth Volume growth Net Promoter Score (NPS) Trade execution KPIs Qualifications and Experience Bachelor’s degree in Sales & Marketing, Business Administration, or a related field.

A Master’s degree is an advantage. 6 to 8 years of management experience in sales within the FMCG industry.

In-depth knowledge of sales trends, customer needs, and market dynamics, particularly in the wholesale channel. Proven track record of meeting sales targets and driving revenue growth.

Skills and Competencies Customer-centric approach with the ability to build and maintain long-term partnerships. Strong negotiation skills to secure favorable terms aligned with business goals.

Excellent interpersonal and communication skills for effective stakeholder engagement. Conflict resolution and problem-solving capabilities to sustain productive relationships.

Analytical skills to interpret sales data and market trends for strategic decision-making. Self-motivated with the ability to work independently and lead teams.

Proven leadership skills to coach and mentor team members. Ability to coordinate cross-functional teams in support of wholesale objectives.

Functional Expertise Customer collaboration and planning Performance monitoring and management Customer relationship management Credit and financial management Product quality management Application Details This is a full-time position based in Lusaka, Zambia.

Interested candidates are encouraged to apply by 24th September 2026.